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Maui Jim

Maui Jim

In the early 1980s, a small company began selling sunglasses on the beautiful beaches of Maui, Hawaii. However, the sunglasses quickly proved to be no match for the Hawaiian sun's severe glare and harmful ultraviolet rays. Everyone wanted sunglasses that would eliminate glare without distorting the beautiful colors of the island scenery. Since no other sunglasses on the market could meet this specialized need, the company developed their own. With an original line of seven sunglass styles and PolarizedPlus technology, Maui Jim Sunglasses was born. In fact, PolarizedPlus was so unique that it was soon patented. Sadly for everyone but the Maui resident and island visitor, the sunglasses were exclusively sold in Maui, Hawaii. Then -- a ray of hope for sun enthusiasts everywhere. In 1991, the company was purchased by Hester Enterprises, and in 1994 Hester enlisted RLI Vision Corporation of Peoria, Illinois to be the mainland distributor of Maui Jim Sunglasses for the ophthalmic market. Maui Jim . was established in December 1996 when Maui Jim Sunglasses acquired RLI Vision. This provided the capital and infrastructure needed to accommodate the phenomenal sales growth of Maui Jim Sun Glasses within the premium sunwear business. Now with over 50 styles and 100 SKUs, Maui Jim Sunglasses, Inc. is the fastest growing polarized sunglass maker in the world. Best of all, sun-lovers can browse the fantastic styles right online and find their own nearest retailer. Of course, customers are always welcome to visit Maui Jim for a first-hand experience of our island home.